Home » Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. by Peter W. Spellman
Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. Peter W. Spellman

Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed.

Peter W. Spellman

Published September 1st 2011
ISBN : 9780974268484
Paperback
362 pages
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 About the Book 

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketingMoreIndie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page Music Marketing Resource Guide top it off.